Public Relations: 5 interview mistakes that drive journalists crazy (and how...
Many marketers reach out to the traditional press, websites and bloggers to promote their products and services through those extremely valuable “earned mentions.” So let me help you avoid these five...
View ArticlePublic Relations: 5 tactics for getting your message to the media
In a recent B2B newsletter article, e Commtouch marketing team leveraged its internal subject matter experts to create valuable content and grab the attention of traditional media and influential...
View ArticleInbound Marketing: 15 tactics to help you earn attention organically
According to SEO MOZ, interruption marketing and Inbound marketing are two common tactics marketers utilize to draw attention and hopefully interest to their offers. Read on for a mixture of...
View ArticleSocial Media 101: Branding for the PR-impaired marketer
Using basic public relations tactics can strengthen your marketing campaigns by reinforcing brand identity, expanding your customer base and creating an integrated customer experience. Read this...
View ArticleEvent Marketing: 3 tips to set your speakers up for success
Planning content for your events can seem a little daunting given all the factors involved. However, the show must go on. Read this MarketingSherpa Blog post to learn three tips to help you set up...
View ArticleSocial Media: How employees can help you deliver value on Twitter
Branded social media accounts allow you to interact with a global audience in real time, but one mishap gone viral can be permanent damage. Read on to learn from Lisa Monarski, Senior Manager of...
View Article
